A love letter to my prototyping tool of choice. — Should designers learn how to code? If you feel like you want to stop reading right now, I don’t blame you. We have stumbled upon this question so many times that it has become as obnoxious as listening to a designer rambling about the difference between UX and UI. No…

How to get more done, uplevel your craft, and create work that gets noticed. — Reaching the last page of a long and difficult book is a blissful moment. It’s when we get a sense of pride and fulfillment. Whether it’s announcing a product, wrapping up the design of a project, or hitting the publish button. …

Why yours should probably be too. — Personal websites are usually like old books in a shelf. They languish, accumulate dust, and their wrinkles and cracks become more apparent over time. About 3 years ago I embarked on a simple experiment that would end up prolonging the shelf-life of my website by an unusually large margin. Back…

Finding the essence of a product through continuous elimination — The sculpture of David, one of the most famous sculptures of all time, surrounds itself by as much myth as its maker himself. When the Pope saw Michelangelo’s work for the first time, he looked at it in awe, and asked the famous artist how he could possibly create a…

Scaling meaning before scaling teams — Great products are made by people who care. As teams grow in size, ownership, responsibilities, and individual impact become abstract and blurred. As soon as ownership becomes ambiguous, products lose their opinion and often end up becoming a mediocre mess shaped by countless compromises. This is one of the main…

And how to break out of it — Why do some people, some teams, some companies create outstanding work, while others seem stuck in mediocrity? Why do some of us excel in creativity, have better ideas, and find ways to make ideas happen while others don’t? That question has been on my mind for quite some time now. …